Many people come to my websites looking for info on how to write what they refer to as “Introduction Letters”. However, based on my e-mail exchanges with a number of these folks over the years, coupled with my analysis of search trends, it appears that many people are actually looking for what are more precisely defined as: sales letters, marketing letters, application letters, cover letters, reference letters, or recommendation letters.
On the flip side, many people have contacted me looking for any one of the six letter types listed in the previous paragraph, when what the really wanted was an actual Introduction Letter.
Clearly there is a lot of confusion as to exactly what is comprised in an “Introduction Letter”.
Below is how I define Introduction Letters:
An introduction letter or letter of introduction is a letter that is used to introduce one party to a second party. There are three main types of introduction letters; business-to business, business-to-customer, and personal introduction letters.
Business-to-Business Introductions Letters
These introduction letters are used to introduce a company, or one of its representatives, and/or its products or services to another company or organization. Examples: introduce new sales representative, new product, new branch manager, etc.
Business-to-Customer Introduction Letters
This type of introduction letter introduces a company or organization and/or one of its products or services to individual clients and/or consumers. Examples: introduce new product/service, new dealership, new location, etc.
Personal Introduction Letters
Personal introduction letters are used to self-introduce the author to the addressee, or the author can write one to introduce someone else who they know. Examples: introduce former colleague, introduce former employee, introduce a friend or neighbor, self-introduction of independent sales rep to new customers.
For more info on writing Introduction Letters, including links to a couple of real-life letter templates, click on the following link:
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