In recent years, by far the most requested letter type at my two main writing help websites is the “introduction letter” or “letter of introduction”. As is often the case with letter types, there is considerable confusion as to what exactly “introduction letters” are, when they should be used, and how they should be written. For example, an application letter is NOT an introduction letter. So, here’s a quick review of what these letters are all about, and how best to approach writing one.
Introduction Letters Defined:
In general, an introduction letter or letter of introduction is a letter that is used to introduce one party to a second party. There are three main types of introduction letters; business-to business, business-to-customer, and personal introduction letters.
Business-to-Business Introductions Letters
These types of introduction letters are used to introduce a company, or one of its representatives, and/or its products or services to another company or organization. Examples: introduce new sales representative, new product, new branch manager, etc.
Business-to-Customer Introduction Letters
This type of introduction letter introduces a company or organization and/or one of its products or services to individual clients and/or consumers. Examples: introduce new product/service, new dealership, new location, etc.
Personal Introduction Letters
Personal introduction letters are used to self-introduce the author to the addressee, or the author can write one to introduce someone else who they know. Examples: introduce former colleague, introduce former employee, introduce a friend or neighbor, self-introduction of independent sales rep to new customers,etc.
Of the above, the most commonly written introduction letter is the business introduction letter for a wide variety of business situations.
How To Write An Introduction Letter:
Regardless of which one of the above types of introduction letters you may need to write, the approach to writing one is essentially the same. To see an article I wrote on “How To Write A Business Introduction Letter”, click on the following link:
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