Introduction Letters Can Be Good For Business

October 26, 2009 – 5:23 pm

One of the most frequently sought letter types by people who come to my writing help websites is the “introduction letter” or “letter of introduction”. Similar to the confusion  with a few other letter types that I have already covered in this blog, there is also considerable confusion as to exactly what these Introduction Letters are, and for what purpose(s) they are used.

 

Here’s my definition of an Introduction Letter or Letter of Introduction:

 

The primary purpose of an introduction letter, or letter of introduction, is to introduce yourself and/or your business (or another person or business) to another party.

 

Introduction letters are important business letters because they are usually the first point of contact when you are trying to develop or grow your business. They are often your first “foot in the door”, so they must be well written for full impact.

 

The two main types of business introduction letters are: business-to-business introduction letters and business-to-customer letters of introduction. There may also sometimes be a requirement for person-to-business introduction letters.

 

Again, the specific intent of an introduction letter is to “introduce” one party to another. For some reason, many people confuse introduction letters with application letters or cover letters, both of which have specific purposes other than to introduce a person or a business.

 

The following letters of introduction templates are real-life examples of two of the most common types of introduction letters that are written for business purposes:

 

Introduction Letter - self-introduction to client.

Letter of Introduction - to introduce professional contact.

 

In addition to these two examples, there are various other situations that may call for a letter of introduction, both business and personal.

 

PLEASE LEAVE YOUR FEEDBACK BELOW:

  1. 12 Responses to “Introduction Letters Can Be Good For Business”

  2. Thank you very much for sending me some templates of introduction letters. These are required by my own company for reference when we create introduction letters to our customers.
    Thank you very much.
    - Zoul

    By Zoul on Oct 26, 2009

  3. Dear Shaun
    I recognize your value because you help me. Thanks for your good clarifications. God bless you!
    - Revocatus

    By Revocatus on Oct 27, 2009

  4. Hi Shaun,
    Thanks for the clarifications. I would appreciate it if you could give examples of letters introducing a product/service to a business client. Keep on the good work.
    Regards - stjames.

    By stjames on Oct 27, 2009

  5. Thanks stjames. In response to your question, normally “Introduction Letters” are about introductions of people, not products or services. What you are talking about are what I call Sales and Marketing Letters. To see some of those plus many other templates go here:
    http://www.writinghelp-central.com/sample-letters.html
    - Shaun

    By admin on Oct 27, 2009

  6. Dear Shaun,
    I appreciate your explanation and also like the sample form of letters. Thanks.

    By theingi on Oct 27, 2009

  7. Hi Shaun,
    Thanks for hard work and helping others in writing skill, it is really a big and heavy duty to do, so now we need to learn about email writing a professional way to write a good email.

    thanks

    By Ahmadullah Safi on Nov 2, 2009

  8. Thanks for always sharing your skills to us. I am so proud of you.

    By jen on Nov 5, 2009

  9. Dear Shaun,

    Thank you very much for the introduction letter. I found it very helpful as I’m about to start a new business and will need to introduce myself and my services to potential clients.
    Thanks so much and I look forward to more writing tricks!

    Regards… Busola

    By Olubusola on Nov 13, 2009

  10. Dear Shaun,

    I would like to take this opportunity to thank you very much for sending me the templates of introduction letters.These templates have certainly helped me and my business friends.

    I would be extremely grateful if templates introducing a product and service to a business prospect be considered.
    Thanks once again for your professionalsim in producing so many great sample letters.

    Regards, Ken Clarke.

    By Ken Clarke. on Nov 13, 2009

  11. Thanks Ken,

    I’m glad you like the Introduction Letter templates linked in the above post.

    As for your question about more templates; have you checked out ALL of my free samples at:
    http://writinghelp-central.com/sample-letters.html

    Also, my Business Letter Kit contains additional templates of the type you are seeking:
    http://instantbusinessletterkit.com

    - Shaun

    By admin on Nov 14, 2009

  12. Shaun,
    Thank you for helping to improve my writing skills.
    Keep up the good work.

    By jennifer on Nov 16, 2009

  13. Thank you very much in advance for you for all the letters. It will help to improve my letter writing to be more professional.
    God bless you.

    By koul on Nov 20, 2009

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